Today on Morning Joe, host Joe Scarborough was perplexed why progressives (liberals, Democrats) were upset with the term “Obamacare” to describe the healthcare reform legislation. He virtually said “Obama,” nice; “care,” nice.
This corner has been following the importance of the “narrative” in political discourse with the view that whoever controls the narrative controls the trajectory of the political agenda (the same is true in public relations).
The reason why progressives (liberals, Democrats) don’t like the term “Obamacare” is because it’s a Republican talking point not some neutral term (see Jonathan Capehart’s view in today’s WaPo who was on Morning Joe today and agrees with Scarborough).
Everyone knows that when somebody says “the Democrat Party” he or she is mouthing a Republican talking point. But Scarborough might contend why get your dander up over this; after all, it is the party composed of “Democrats” not “Democratics.” But we all know why the term is a negative. The same with “Obamacare.”
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